William talks about growing your business going into 2017.

Will your business grow in 2017?

If you have at least four lead sources or more, you will most certainly reap the benefits in the form of increased sales and more money in your pocket. If you don’t, it’s time to think about investing in yourself, your people and your business so you can avoid the dry spells and downtime.

 

Online

If you aren’t maximizing the available online lead generation opportunities, you’re missing out on one of the easiest and most effective ways to grab business. SEO (search engine optimization) puts your business at the top of any search for home improvement products. So, for example, you might decide the words “replacement windows” hold the most value. With SEO, you bid on those words. The more you’re willing to pay, the higher up in the results you’ll land when someone searches for “replacement windows” in your area.

 

Pay-per-click means you agree to pay Google a certain amount of money to appear as one of the sponsored listings at the top of a search. When the person searching clicks on your listing, you pay Google a set amount of money. You only pay if the person clicks on your listing.

 

Radio

People tend to only think of radio as branding, but depending upon how you structure your ad you can have the phone ringing off the hook. Creating a “buy one, get one” offer is one way to do exactly that. There are certain things to know about radio leads, however, so talking to Bob Sharkey about how to handle them is key.

Canvassing & Shows

Canvassing and shows are other terrific ways to generate leads. We talk about these often and they are proven business growth winners.

 

Layering your lead generation efforts ensures a steady flow of business comes your way—no matter what the season. Our top producing dealers have one thing in common: They all have a mini-mum of four lead sources. Sometimes your best ability is availability, so make sure your business is front and center in every potential customer’s mind.

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