Generate more leads and more sales by tapping into this solid moneymaker.
A lot of you might think of daytime canvassing as being a part of the land of no opportunity, but I’d like you to take a fresh look at what could become a solid moneymaker for your business.
Canvassing by itself can be a challenge. The people you hire, typically college kids, want to earn more money than traditional canvassing can provide. By adding daytime canvassing hours to the schedule (10 a.m.-2 p.m.) followed by lunch and then an evening round of door knocking (4 p.m.-8 p.m.), your canvassers will be working more hours. They’ll also have the opportunity to generate more leads.
Just five to 10 more leads a week can translate into more business—and more money in your pocket and theirs. At corporate, we added daytime canvassing to our schedule and our numbers have tripled.
Here’s how to do it:
- Recruit. Go to college job fairs and hire in masses. Try to hire as many students as your budget will allow. Put ads on sites like Monster, Zip Recruiter, and Craig’s List. Depending on your needs, your recruiting efforts may vary.
- Training. We train our canvassers for three days and have a 21-day trial period depending on the number of leads produced. We also have our recruits learn the canvassing script and the system. Make sure your canvassers are ready to go.
Daytime canvassing is an effective, low-cost, lead-generating system. You won’t experience the same surge of leads that you get from shows, but you will see your sales numbers go up.
Slow and steady wins the race here. The advantage to daytime canvassing is that you’re the only window company in front of the homeowner’s face—and you’ve got their attention.
Think of it this way, Bill and Mike started this company by daytime canvassing and look how far they’ve come. Yes, it’s that effective.
