Dealership Development
The Universal Windows Direct Business Development experts offer tips, tricks and other information on sales, marketing and business ownership.
I’ve always worked for myself, so when I stumbled upon the opportunity to become a UWD dealer a few months ago I knew it was a good fit.
I’m not a window expert, I’m a business expert. Failure is not a word in my vocabulary. I have a work ethic that nobody can match.
UWD of Hampton Roads officially launched at the end of July 2017. My first month I did over $250,000 in business. It’s a big number, but it didn’t happen by accident.
My grandpa always told me that if you’re going to do something, do it all the way. Right out of the gate I was aggressive with my marketing.I went full force into every available avenue and have been cranking ever since.
The other thing I did was to hire a sales team right away. UWD makes it easy by offering excellent training. Bob and Josh are phenomenal. They really care about our success. And the selling system we all use is great.
I knew I could be successful in this venture, but having a system in place made it possible for me to be successful, faster. I learned the system and so did my sales team. I follow it 100 percent, and that’s what produces results.
One of the things I learned in my own UWD training class was to set an attainable goal. That was a different school of thought for me as I’m used to setting huge goals.
I exceeded my goal the first month and am on pace to do a million dollars in business this year. I know I’ll get there.
If I could offer the other dealers a word of advice, it would be to jump in and commit. Don’t just dip your toe in the pool. Use the resources that have been offered to you, and not just a little bit. Maximize them.
The products we sell are great, but it’s maximizing the system that will get you to where you want to go in this business.
In this newsletter, we’re talking a lot about the smaller shows typical of fall, like fairs, festivals, street fairs, music shows and sporting events. I’m going to ask you to change your vantage point. I’d like you to get 30,000 feet above what these smaller shows look like and see them a little differently.
When people walk around at smaller shows, they’re focused on the fun. What they aren’t doing is looking for home improvement. The thing is, most of these people have houses, and they just might need something. The key is to get people to stop.
In the typically non-competitive environment of these smaller shows, you’re often the only home improvement company there. It’s an opportunity to capitalize on your edge.
Make it your goal to set 10 leads by giving people a fantastic deal. Then, come Monday morning, operate on the precedent of urgency. Get to those opportunities within 72 hours of meeting that customer. Set a same-day or nextday appointment and incentivize them for letting you come out by doubling a coupon or making an offer you’re running more enticing. Make it easy for them to buy.
The cost for most of these smaller shows averages $300. These are lowcost leads, but the potential is there for a high return. There is money to be made at smaller shows, you just have to reach for it.
Learn about preparing your business' bank account for winter.
Learn a bit about Scott Davis his secret to success.
Find out the secret to a successful team.
